About Us

Shui The Label is a luxury swimwear brand, by women for women.

Pronounced shway [noun], the direct translation from Chinese is literally “water” — our vision aligns with exactly that, as we strive to be your go-to destination for all things swimwear and resort wear so you not only look but feel your best by the water. We believe that you don't have to sacrifice style for comfort. Buttery smooth, our fabrics are meant to be lightweight on the skin, caressing it just the way water does.

Our mission is to inspire body positivity and female empowerment. Every woman deserves to feel beautiful in their own skin. Our simple yet timeless pieces celebrate feminism and are an ode to what makes every woman feel the most themselves, flattering the female body in its rawest form.

Known for its neutral yet dreamy aesthetic and iconic designs, Shui The Label was founded under the idea that strong women radiate confidence and all bodies deserve to be celebrated. Thoughtfully designed, the versatility of the bikinis allow for a wide range of styling and are catered to all body types, and the soft-to-touch feel and enduring quality make for the perfect go-to piece for your next tropical getaway. Let us take you somewhere and transform your destination.

Shop our Signature Collection, live now.